Category Archives: Fashion Design

Pop of ‘Puffs

Need a pop of colour in your spring wardrobe? How about a Pop of ‘Puffs?! I was very excited to open my email recently and see the newest release of a Creampuffs photo shoot prominently displayed!

As amateur set designer and accessory assistant I had a lot of fun with this one. GG’s wonderfully playful mind wanted some spunky Rihanna-esque style to this shoot and I had this awesome vision of our model floating on a cloud of balloons. We were blowing up balloons (thankfully with the help of a machine) and I kept thinking more, we need more! I’m not sure anyone agreed with me until we trying attaching them together in a “cloud” shape. What a mess that was! Eventually they were strung together and laid out around a table. The table was draped in white to blend in and piled high with balloons. I gotta say I was not entirely impressed with the floral background but you gotta work with what you have, and I am pleasantly surprised with the result! It’s like Rihanna, the Little Mermaid and Up and combined into one pin-up shoot! This one has GG and Creampuffs written all over it!

Check out more Pops of ‘Puffs at

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Wrapped in Foil for the Holidays

OK little braggin’ moment here. My sister was in her first newspaper ad! Creampuff creator GG Endean has a line of dresses called Foil out in time for the holidays, and what holiday dresses they are! Ali looks amazing in her first professional photoshoot, doesn’t she?! Little holiday ornaments were used at props (and were in turn used as decorative drawn touches in the ad). The ad itself is fun, young and flirty perfect for a holiday party with the girls! I got to exercise my creative brain bits with some styling of the jewelry, props and shoes–even used a pair of the shoes I wore to the shoot! The ad debuted in today’s issue of the North Shore Outlook and the dresses can be see in Favourite Gifts at the Lonsdale Quay Market.

Congrats Ali!

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Deck yourself out in Tech

This has got to be every web/computer/blog/tech girl’s dream, combine the geeky inner workings of a computer with the stylish beauty of jewelry and voila–Cirkuita Bands!

Based in Milan, Paola Mirai creates one of a kind handmade contemporary jewelry from old technology. I love anything that has been repurposed, it’s part my love of being “green” and the fact that it’s recycling and part my love vintage objects–Give me a vintage stone ring over a diamond ring any day! This Cirkuita Jewelry has old charm and new beauty all wrapped up in one.

Check out how it’s made or visit

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‘Puffs Shoot

When I was in elementary school I loved colouring and crafting. When I was in high school I loved drawing and sculpting. When I was in post-secondary I loved designing and illustrating. But aren’t these all the same thing? Colouring becomes drawing which becomes illustrating… The name changes so that now I’m an illustrator instead of a drawer. I don’t doodle anymoreI sketch. I’ve learnt many different art forms, and I have to say that while I’m most comfortable with a pastel in my hand, I was very fortunate to have a made the acquaintance of Gerry Gail a local fashion designer in Vancouver. She gets different creative juices flowing. Advertising, marketing, photo shoots!  I’ve found a new niche that I’m comfortable with. Being behind the camera (or in front of it design the set) talking out my creativity. It’s an interesting concept to have all these ideas and meld them with all the creative visions of the talented people I’m surrounded by. it’s incredible to work together with hair and makeup artists, fashion designers, photographers, models and to each have your own vision but to see if come together as one finished product. To be one piece of the final product. So I have to thank GG for bringing me into this world and letting some different creative juices flow through my brain!

The whole concept behind Creampuffs are girlie, feminine, strong, carefree, comfortable and fun. These qualities can be applied to the designer, the product and the energy of these things is truly coming through in these photos!


Thanks to the whole team for putting this together!

Check out more lovely creampuffs at

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Heads Up!

I was sent this great photo of a World Cup T-shirt made by Dutch advertising students Daan van Dam and Bas van de Poel. A couple days ago you could see the shirt on their site which has since been taken down for legal reasons, as they are students who made this shirt for fun not in an official capacity for the 2010 Fifa World Cup. However I have the pictures to show you as they are still wandering around on their lonesome out in the Internet…

Check out their website (minus the World Cup Shirts) at .

If you’re a fan of soccer you’ve undoubtably seen an enthusiastic player who having just scored is now running around the field blinded by his shirt pulled over his head. Yes there are other ways to celebrate a goal and most are frowned upon by the ref. But in your own home, if you had one of Bas and Daan’s magical shirts, you could celebrate with the KNVB by being the very player that just scored for the Netherlands. Start the celebrations (and the flashing) in 3 days…

Go Holland!

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Larry the Whale

I love Ellen. Today on Ellen I saw Jodie Nelson who while paddleboarding befriended a Minke whale whom she named Larry. Jodie attempted to solo paddle the  Ocean Ohana Catalina Challenge which is supposed to be a relay, in order to raise awareness for breast cancer. The footage captured of her paddling with Larry for about 2 hours sky rocketed her awareness campaign and landed her in Ellen where I saw her t-shirt.

I really enjoy the simple design of this cute graphic T and think it will get some great sales and therefore more profit and awareness for the cause.
To purchase the T or read more about Jodie and Ellen visit her wordpress blog at

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Is girlie an insult?

When I was in school I was very upset when someone told me my designs were girlie. I didn’t want to be girlie, I wanted to be cool, unique, creative, weird…anything but girlie. And then I slowly came to this realization that being girlie wasn’t necessarily an insult. And is it really a hindrance? I mean would I be hired to create a brand marketed towards guys? Or would they choose a guy with equal talents just because he was the target audience. Probably the latter. So why can’t I be girlie and be the best candidate to market girlie products?

So I came up with this plan to make t-shirts proclaiming my girlie-ness. I know a lot of women who wouldn’t be considered girlie but every once and a while love to dress up, put on some make-up, a little pink dress, maybe some pearls. No one said you can’t kick some butt during the day and fight with the big boys while doing it in lace, frills and mascara. So this is the original drawing I came up with.

And that’s basically as far as it went, but it made me feel better about being called girlie. Then I discovered Marguerite Sauvage and her super girlie fashion and flower women illustrations. These illustration have brilliant colour and movement that almost make you want to dance, or maybe shop. They feel so sunny and turn this rain we have outside into prospective summer! Check out more of Marguerite’s illustrations at .

This last image reminded me that I had unfinished rainbows and butterflies to get back to.

And here’s the final product:

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I wish I was a student…

Sometimes I wish I was still a student getting yelled at for being too close to the box. Get out! Get out! Add bling, make your packaging not only a necklace but one that is 3 meters tall, add real feathers to your condo identity! And yes, these are all things I was told to do and did do by one of those teachers you love to hate, so mean, so critical and just the right person to push you to your best ideas.

Here are some great student spotlights I found on the dieline.

Noah Love took a very popular idea of speakeasy and prohibition and came up with a cool design. The eyes are cute and cartoony but not childish. This would fly off the shelves! Check out his website at

Next is Denise Franke whose packaging simple but with really clever text and great imagery.

The last one is super simple, but the actual package is great. No the label, but the container. B Simple. B Clever. I couldn’t find a portfolio site, theDieline just said Julian Baker.

But then I found Yoav Kotik and realized some people get to live outside of the box even after design school. This guy’s entire life is playing with bottle caps and making them into the most posh recycled jewelry I have every seen. Ok, maybe the great photography with the models helps the posh thing but seriously! There are bracelets, earings, necklaces, brooches, cufflinks! Definitely check out his website at

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Shameless Plug

Just a quick note to brag for my friend GG who finally broke away from the default stock template of her website! I think her new website is absolutely adorable and perfect for the identity of her company Crempuff by GG. Creampuffs are girlie boxer shorts that are worn under dresses and skirts or as pajamas and lounge wear around the house. The product is very innovative and very cute. They’re shear and breathable with a frilly trim, cute little bow and tons of different patterns. I own purple polka dot Creampuffs and they were fabulous under my dress when I went to Vegas this summer not to mention perfect for the plane as I have a habit of sitting cross legged, so I’m sure the people across the aisle were glad for the Creampuffs underneath my dress! The website is in your face pink everywhere with cute little pig detailing. And here’s the plug, I designed the little piggy logo for GG. As for the rest of the website, I believe it goes with the whole identity package GG and I came up with and discussed so long ago. The soft, rounded corners of the frame fit into the identity of the soft, feminine product while the pin-up artwork adds a little ass kicking sexiness. GG by the way re-touches the pin up artwork to make them into her own Creampuff models! Very dandy, and if you want to check them out in person, go to Portobello West Fashion and Art Market at the Rocky Mountanier Station on the last Sunday of every month. Admission is only $2 and it’s absolutely worth it. There are so many talented Canadian designers inside that you can check out and buy their stuff. They have everything from clothing to painting to jewelery to chocolate! And of course, check out the Creampuff website, .


And a little bit more bragging on my part, there is a pin up themed product photo shoot I directed that you can check out on my website, Here’s a peek.


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